How To Develop A Social Media Strategy Step By Step
Defined Steps for Developing a Social Media Strategy
We cannot just have a ‘one-size-fits-all’ approach for social media marketing as each and every organization running today has unique goals & targets to achieve. For example, let’s say a company’s goal is to augment the online visibility of its web pages and its social media handles. In that case, the aspects that will determine the quality of the webpage(s) and the content publishing schedule will be different from those companies whose goal is to achieve lead generation(s) along with quick business growth. Following are the defined steps to develop a social media plan for your business:
Step 1: Define Your Goals
A social media strategy is created for generating leads and also for increasing online visibility of the brand, and/or generating traffic, or maybe all three together. For example, two separate companies may have two different social media plans. Like one may limit this only to strengthening its corporate presence and promoting its work culture; while some other firms make create a professional website with the purpose to generate more online traffic that in turn converts into leads and generate maximum revenue in the form of augmented business sales. This brings us again to the idea that varied goals require different social media methodologies.
Step 2: Do an Ample Research of Your Targeted Audience
Not every audience is your targeted audience! This is suggested by most social media strategists. Research well to find the best audience for your business by making use of special tools like Social Media Analytics, Google Analytics, Social Listening, etc., or you can even take the survey(s).
Step 3: Review Your Competitors’ Social Media Strategies
Now, as you know well about your business goals and targeted audience, use these as proper filters for determining which competitor(s) you can explore for doing competitive research. Take a few days to thoroughly study them.
Step 4: Finally, It Is Time to Build the Social Media Strategy
Following are some defined metrics based on which one can build a fine social media plan:
(A) Assigning Roles to Team
- Visual Content In-charge
- Content Supervisor
- Trained Executive for Social Media Postings
- Paid Ads Executive
(B) Planning the Budget
- You can use either paid or free tools.
- You can run paid ads occasionally or quite frequently.
- You can assign either one or maybe multiple roles at one time to an executive, depending on the salary.
(C) Choosing Social Media Platforms for Content Posting
(D) Drafting a Good Content Strategy
(E) Hashtags and Keywords to Be Targeted for Search Optimization in Social Media
(F) Scheduling the Frequency of Posting Content
Making a definitive and well-performing social media strategy could be a herculean task for you without professional intervention as everything will take a lot of meticulous work to make it run well. Also, it is not possible to develop these strategies in one single day. Additionally, a content targeting plan, hashtags, and keywords should be set up in advance. A solid social media strategy would need a team that can do thorough research of the market competition, perform meticulous consideration of the company’s budget, and also does an appropriate examination of different social media platforms and their effect in the context of the said business. All this demands the serious involvement of a professional.